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1240 | benjamin-moore | HEX: #E9DAD5 | RGB: 233, 218, 213

Benjamin Moore Wild (1240) - A Vibrant Statement Color Full of Energy

Benjamin Moore Wild (1240) is a bold and captivating shade that effortlessly brings life to any space. This dynamic color is a rich, medium-toned purple with hints of magenta, exuding an energetic and playful vibe. Perfect for interiors that demand attention and individuality, Wild is an excellent choice for homeowners and designers looking to make a bold statement without sacrificing sophistication.

Undertones and Personality

Wild (1240) carries subtle magenta undertones, infusing the color with a warm vibrancy that softens its intensity. These undertones give the shade a lively, almost electric quality, making it feel youthful and invigorating. While it’s undeniably vivid, the warmth of the magenta undertones prevents it from feeling overly harsh or cold, ensuring that it remains inviting and dynamic.

This color thrives in spaces filled with natural light, where its depth and vibrancy can truly shine. However, in dimmer settings, the richness of Wild transitions beautifully into a more subdued jewel tone, showcasing its versatility.

Coordinating Colors

To balance the boldness of Wild (1240), pair it with complementary shades that create harmony and visual interest. Here are some ideal coordinating colors:

  • Soft Neutrals: Incorporate lighter neutrals like Benjamin Moore Cloud White (967) or White Dove (OC-17) to bring a crisp contrast and balance the vibrancy of Wild. These shades help to ground the color and ensure the space remains light and airy.
  • Cool Grays: Add sophistication with cooler grays like Stonington Gray (HC-170) or Coventry Gray (HC-169). These tones provide a modern edge that highlights the vivid energy of Wild.
  • Rich Jewel Tones: To create a dramatic palette, pair Wild with deep greens like Hunter Green (2041-10) or teals such as Blue Note (2129-30). These jewel tones create a luxurious, layered look.
  • Muted Pinks and Peaches: For a playful, cohesive feel, add soft pinks like Pink Bliss (2090-70) or muted peaches such as Coral Gables (2010-40). These hues amplify the warm undertones of Wild while maintaining a sense of elegance.

Uses and Application

Benjamin Moore Wild (1240) is a versatile color that can be used in a variety of ways depending on the desired effect. Its bold personality makes it ideal for accent walls, furniture pieces, and even smaller spaces like powder rooms where impactful color choices can shine.

Feature Walls

Create a striking feature wall in living rooms, bedrooms, or dining areas with Wild. Pair it with neutral walls to let the color take center stage without overwhelming the space. This approach works particularly well in modern and eclectic interiors.

Statement Furniture

Revitalize old furniture pieces with a coat of Wild. From dressers to bookshelves, this shade breathes new life into items while adding a contemporary edge to the room.

Children’s or Teen Bedrooms

Its playful energy makes Wild an excellent choice for kids’ or teen bedrooms. Pair it with light pinks or whites for a youthful and cheerful vibe, or with darker tones for a more grown-up aesthetic.

Creative Workspaces

Infuse creativity into home offices or studios by using Wild as the primary paint color or an accent shade. Its energetic undertones inspire focus and originality, making it a great option for artistic spaces.

Powder Rooms

For a dramatic yet chic look, Wild is perfect for powder rooms. Pair it with metallic accents like gold or brass for an elegant and luxurious touch.

Tips for Styling with Wild

  • Textures: Introduce textured materials like velvet or silk in coordinating jewel tones to enhance the richness of Wild.
  • Metallics: Gold, brass, or chrome accents work beautifully with the magenta undertones, adding sophistication to the overall aesthetic.
  • Artwork and Decor: Choose abstract artwork and bold decor pieces that complement Wild’s vibrant personality for an eclectic, curated feel.

Benjamin Moore Wild (1240) is more than just a paint color; it’s a creative expression. Whether you’re looking to energize a room, add a unique focal point, or create a playful and inviting atmosphere, Wild is a standout choice that delivers both style and impact.

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