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Strawberry

2000-40 | benjamin-moore | HEX: #F68095 | RGB: 246, 128, 149

Benjamin Moore Strawberry (2000-40): A Vibrant Celebration of Red

Benjamin Moore Strawberry (2000-40) is a bold and juicy red paint color that instantly energizes any space. Inspired by the lush, ripe tones of a summer strawberry, this rich hue exudes warmth, vibrancy, and playfulness, making it an ideal choice for homeowners and designers seeking a statement-making shade. Whether used as an accent or a primary color, Strawberry brings undeniable personality to your interiors.

Undertones: The Heart of Strawberry

Strawberry features warm undertones that lean slightly orange, giving it a sun-drenched quality. These undertones make the color feel inviting and dynamic rather than stark or overly intense. It’s a true red with a subtle softness, avoiding the cooler bluish tones found in some reds. Its warm base ensures it pairs beautifully with earthy shades and creamy neutrals while injecting a sense of vitality into your design.

Coordinating Colors: Building Harmony

To create a cohesive and stunning palette, Benjamin Moore Strawberry works beautifully alongside complementary and contrasting hues. Some recommended coordinating colors include:

  • Creamy Whites: Pair Strawberry with off-white shades like Benjamin Moore White Dove (OC-17) or Swiss Coffee (OC-45) to create a clean, balanced look that lets the red shine without overwhelming the space.
  • Soft Grays: Light gray tones such as Gray Owl (2137-60) or Stonington Gray (HC-170) provide a calming counterpoint to Strawberry’s vibrancy, offering a sophisticated and modern aesthetic.
  • Earthy Greens: Complement its warmth with muted greens like Benjamin Moore Saybrook Sage (HC-114) or October Mist (1495) for a nature-inspired palette that feels grounded and serene.
  • Bold Contrasts: For those who love drama, pair Strawberry with rich navy shades like Hale Navy (HC-154) or deep charcoal tones such as Kendall Charcoal (HC-166) for a striking and contemporary look.

Uses: Where Strawberry Shines

Benjamin Moore Strawberry is incredibly versatile, lending itself to various creative applications. Here are some suggestions to incorporate this vivid hue into your home:

  • Accent Walls: Use Strawberry to transform a single wall into an eye-catching focal point in spaces like living rooms, dining areas, or bedrooms. Its boldness adds depth and energy without overwhelming the entire room.
  • Front Doors: Make a memorable first impression by painting your front door in Strawberry. Its cheerful tone creates a welcoming and uplifting entrance.
  • Furniture: Revive old furniture pieces by painting them in Strawberry, from dressers to chairs, giving them an instant refresh with a pop of color.
  • Kitchens: Use Strawberry as an accent in a kitchen—whether on cabinetry, a backsplash, or island—to create an inviting and lively culinary space.
  • Children’s Rooms: Strawberry’s playful energy makes it a perfect choice for kids' rooms, adding a sense of fun and creativity.

Mood and Style

Strawberry evokes feelings of passion, energy, and happiness. Its vibrant nature makes it ideal for spaces where activity and socialization occur, such as living rooms, kitchens, and dining areas. When paired with softer, neutral tones, it can be toned down for a more relaxed and elegant atmosphere, while its pairing with darker shades amplifies its dramatic flair.

Lighting Considerations

As with any color, lighting plays a key role in how Benjamin Moore Strawberry is perceived. In natural light, its warm undertones are more pronounced, creating a lively and cheerful vibe. Under softer, artificial lighting, the color deepens slightly, becoming more intimate and cozy. Be sure to test the shade in your specific space to see how it interacts with the light throughout the day.


Benjamin Moore Strawberry (2000-40) is a timeless yet adventurous red that adds character to any home. Whether you’re looking to energize your walls, brighten your furniture, or create a dramatic accent, this color delivers a bold and beautiful impact. With its warm undertones, versatile pairings, and ability to adapt to various design styles, Strawberry is a flavorful choice for anyone seeking to make a lasting impression.

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