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Purple

2072-30 | benjamin-moore | HEX: #614C63 | RGB: 97, 76, 99

Benjamin Moore Purple (2072-30): A Bold and Sophisticated Hue

Benjamin Moore Purple (2072-30) is a regal and dramatic shade that instantly transforms any space into a statement of elegance and individuality. This rich, medium-toned purple strikes a delicate balance between boldness and sophistication, making it a versatile choice for both modern and traditional interiors. Its deep and saturated nature evokes a sense of creativity, luxury, and intimacy—perfect for those seeking to elevate their design aesthetic.

Undertones: A Subtle Hint of Warmth

Purple (2072-30) boasts subtle red undertones that give it a slightly warm quality, setting it apart from cooler purples. These warm undertones make the color feel inviting and approachable, even in spaces where darker shades might otherwise feel overwhelming. The red undertones also make it pair beautifully with complementary colors, helping to create harmonious palettes for any room.

Coordinating Colors: Creating a Cohesive Palette

Benjamin Moore Purple pairs well with a variety of shades, allowing you to craft a cohesive design that suits your style. Here are some recommended coordinating colors:

  • Neutrals: To balance the boldness of Purple (2072-30), pair it with soft neutrals like Benjamin Moore White Dove (OC-17) or Classic Gray (OC-23). These lighter tones provide contrast while maintaining a serene and sophisticated feel.
  • Earthy Hues: Complement the warmth of Purple with earthy tones such as Kendall Charcoal (HC-166) or Lenox Tan (HC-44). These colors ground the space and add richness to the overall palette.
  • Accent Colors: For a more dynamic look, pair Purple with vibrant accents like Yellow Marigold (CSP-955) or Teal Ocean Floor (2056-30). These lively shades create energy and visual interest.
  • Metallics: Incorporate metallic finishes like gold or brass to enhance the luxurious quality of Purple (2072-30) and add a touch of glamour.

Uses: Where to Incorporate Benjamin Moore Purple

The versatility of Benjamin Moore Purple means it can be used in various ways throughout your home. Here are some ideas for integrating this stunning shade:

1. Living Rooms and Dens

Purple (2072-30) is ideal for creating cozy and inviting living spaces. Use it on an accent wall to draw attention to architectural features like a fireplace or built-in shelving. Pair it with plush furniture and warm lighting to enhance its intimate feel.

2. Bedrooms

Transform your bedroom into a retreat of luxury and tranquility with Purple. Its rich tone fosters relaxation and creativity, making it a perfect choice for feature walls or even all-over coverage in larger spaces. Pair it with soft linens in cream or gray for a balanced and serene look.

3. Dining Rooms

Elevate your dining experience with the richness of Purple. This hue creates a sophisticated and dramatic backdrop for formal dinners or everyday meals. Complement it with metallic accents, such as gold-framed artwork or a chandelier, to enhance the luxurious vibe.

4. Home Offices

Stimulate creativity and focus by introducing Purple into your workspace. Whether used on a single wall or throughout the room, its bold yet inviting nature encourages productivity while adding a touch of personality.

5. Bathrooms

Make a bold statement in your bathroom with Purple on the walls or cabinetry. Pair it with crisp white tiles and chrome fixtures for a modern look, or add vintage-inspired elements like brass hardware for a timeless appeal.

6. Entryways

Set the tone for the rest of your home by using Benjamin Moore Purple in your entryway. Its richness makes it a memorable first impression, especially when paired with neutral or metallic accents.


Benjamin Moore Purple (2072-30) is a color for those who want to make a confident design statement while maintaining a sense of refinement. Whether you’re adding depth to a living space or creating a luxurious retreat, this unforgettable shade delivers unparalleled impact and versatility.

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