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Exotic Purple

660B-7 | behr | HEX: #4d35a0 | RGB: 77, 53, 160

Behr Exotic Purple (660B-7): A Bold and Sophisticated Hue

Behr Exotic Purple (660B-7) is a rich, dramatic shade that exudes opulence and creativity. This deep, luxurious purple brings a sense of mystery and elegance to any room, making it an excellent choice for those who want to make a bold design statement. Its striking depth and intensity create a lasting impression, while its versatility allows it to pair beautifully with a variety of styles and palettes.


Undertones That Bring Depth and Warmth

Exotic Purple is a warm, jewel-toned color with subtle reddish undertones that infuse the hue with vibrancy and energy. These undertones help prevent the shade from feeling too heavy or flat, giving it a dynamic quality that shifts beautifully under different lighting conditions. In natural light, the reddish undertones are more pronounced, lending a regal and lively air to the space. In dimmer settings, the purple deepens, creating an intimate and cozy atmosphere.


Coordinating Colors for a Cohesive Look

To achieve a harmonious and balanced design, consider pairing Behr Exotic Purple with complementary or coordinating shades. Here are a few ideas:

  • Neutral Companions: Pair Exotic Purple with soft grays like Behr's Dolphin Fin (790C-3) or creamy whites such as Swiss Coffee (12) to tone down the boldness and create a sophisticated, polished look.
  • Metallic Accents: Add a touch of glam with metallic golds or brasses, which enhance the luxurious feel of Exotic Purple. Consider pairing it with golden tones like Behr's Gold Hearted (M280-3) for a striking contrast.
  • Earthy Balance: Soften its intensity with muted greens like Dusty Olive (PPU10-3) or warm taupes like Mocha Latte (PPU5-9) for a nature-inspired palette that feels grounded and inviting.
  • Vibrant Pairings: For a daring and energetic design, combine Exotic Purple with bold colors like teal (Peacock Feather MQ6-27) or magenta (Very Berry PPU2-02). This creates a high-impact, artistic look that commands attention.

Perfect Uses for Behr Exotic Purple

This color’s versatility allows it to shine in a variety of rooms and design styles. Here are some suggestions for where and how to use Exotic Purple in your home:

1. Accent Wall Glamour

Use Exotic Purple as an accent wall to add depth and drama to a living room, dining room, or bedroom. Pair it with neutral walls and furnishings for a striking yet balanced effect. The bold hue can anchor the space while allowing lighter colors to pop.

2. Statement Furniture

If painting an entire wall feels too daring, consider using Exotic Purple on a piece of furniture, such as a dresser, bookshelf, or kitchen island. This approach introduces a pop of personality without overwhelming the space.

3. Luxurious Bedrooms

Exotic Purple is an ideal choice for bedrooms, where its rich, moody tones can create a calming yet indulgent retreat. Pair it with soft linens in neutral shades and metallic accents for a five-star hotel ambiance.

4. Bold Powder Rooms

Transform a small powder room into a jewel box by painting the walls or ceiling in Exotic Purple. The deep color works beautifully in compact spaces, making them feel intimate and stylish.

5. Creative Workspaces

Purple is often associated with creativity and inspiration, making Exotic Purple an excellent choice for a home office or studio. Surround the color with bookshelves, artwork, and other personal touches to cultivate a workspace that feels uniquely yours.


Lighting Considerations

Exotic Purple’s appearance can change dramatically depending on the lighting in the room. In brighter, natural light, the reddish undertones will stand out, giving the color a vibrant and inviting quality. In artificial or dim lighting, the color deepens, appearing more subdued and moody. Experimenting with different lighting options, such as warm-toned bulbs or layered lighting fixtures, can help you achieve the desired effect for your space.


Behr Exotic Purple (660B-7) is a bold yet versatile color that can add a sense of luxury, creativity, and personality to any space. Whether used as a statement wall, an accent color, or throughout an entire room, this regal purple hue is certain to leave a lasting impression.

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