Behr Winning Red (BIC-34): A Bold and Timeless Statement Color

Behr Winning Red (BIC-34) is a striking and sophisticated deep red hue that radiates confidence and vitality. This unforgettable shade is perfect for creating a bold, statement-making aesthetic in any space, whether you’re aiming for modern drama, vintage charm, or a cozy, intimate ambiance. Its rich saturation and elegant undertones make it a versatile choice for both residential and commercial interiors.

Undertones of Winning Red

Winning Red carries warm undertones of earthy brown and subtle hints of burgundy, which give it depth and sophistication. These undertones ensure that the color feels grounded and refined without veering too bright or overpowering. This balance makes Winning Red an adaptable hue that pairs beautifully with a variety of other colors and design styles.

Coordinating Colors for a Harmonious Palette

To create a cohesive and harmonious design, consider pairing Winning Red with the following coordinating colors:

• Neutrals: Soft creams like Behr’s "Swiss Coffee" or warm grays like "Silver Drop" balance the intensity of Winning Red and provide a calming contrast.
• Earthy Tones: Muted taupes such as "Shiitake" or deep olive greens like "Secluded Woods" enhance the warm undertones of Winning Red, creating a grounded and natural palette.
• Dramatic Accents: For a more daring look, pair Winning Red with black (like Behr's "Black") or deep charcoal gray for a striking, high-contrast effect.
• Metallics: Add luxurious touches with metallic gold or brass accents to elevate the richness of Winning Red.

Ideal Uses for Winning Red

Winning Red is a versatile hue, but its boldness requires thoughtful placement to achieve the desired effect. Here are some ideas for incorporating this color into your interior design:

• Feature Walls: Use Winning Red on an accent wall in a living room, dining room, or bedroom to create a focal point that exudes warmth and sophistication. Pair it with neutral walls to let the color take center stage.
• Entryways: Make a strong first impression by painting your front door or entryway in Winning Red. This vibrant hue is both welcoming and full of character.
• Kitchens and Dining Areas: Winning Red can add a sense of energy and appetite to kitchens and dining rooms. Use it on cabinetry, islands, or as a backsplash color to bring vibrancy to these communal spaces.
• Furniture and Décor Accents: If committing to a full wall feels overwhelming, consider incorporating Winning Red through furniture pieces, upholstered chairs, or decorative accents like throw pillows, curtains, and artwork.
• Commercial Spaces: In retail or hospitality settings, Winning Red can create an atmosphere of excitement and energy. It works well in restaurants, boutique shops, or hotel lobbies where a bold aesthetic is desired.

Lighting Considerations

The way Winning Red appears in your space will depend on the lighting. In natural light, its warm undertones will shine through, lending a rich, inviting ambiance. In dim or artificial lighting, the color deepens, creating a moody and dramatic effect. Be sure to test the color in your specific lighting conditions to ensure it achieves the look you envision.

Why Choose Winning Red?

Behr Winning Red (BIC-34) is more than just a color—it’s a statement. Its rich, warm undertones and versatile applications make it a perfect choice for those looking to infuse their spaces with passion, energy, and timeless elegance. Whether used sparingly as an accent or boldly across entire walls, Winning Red has the power to elevate your home or workspace with its undeniable charm.