Behr Fortune Red (BIC-48) is a striking, deeply saturated shade of red that exudes energy, elegance, and sophistication. With its rich and commanding presence, this color is perfect for those looking to infuse their space with bold personality and a touch of timeless drama. Whether used as an accent or a primary color, Fortune Red makes a statement that is unapologetically vibrant and versatile.
Fortune Red boasts warm undertones of crimson and subtle hints of earthy brown. These undertones give the color a grounded and balanced feel, making it more versatile than a traditional fire-engine red. While the color radiates warmth and intensity, the earthy undertones soften it just enough to make it approachable for a variety of styles. This depth allows Fortune Red to work beautifully in both modern and classic design schemes, bridging the gap between boldness and refinement.
Pairing Fortune Red with the right hues can amplify its impact while maintaining a cohesive design aesthetic. Here are some standout coordinating colors:
Neutrals: Soft, muted neutrals like Behr Swiss Coffee (12) or Behr Polar Bear (75) provide a crisp contrast to Fortune Red, creating a balanced and timeless look. These shades help tone down the intensity of the red while allowing it to remain the focal point.
Earthy Tones: Warm earthy colors such as Behr Sandstone Cliff (790C-3) or Behr Clay Terrace (PPU5-10) complement the warm undertones in Fortune Red, creating a harmonious and inviting palette.
Deep Accents: For a dramatic and moody vibe, pair Fortune Red with deep, luxurious tones like Behr Midnight Blue (HDC-CL-28) or Behr Urban Bronze (PPU7-17). These darker shades create a high-contrast, contemporary feel.
Metallics: Warm metallics like gold, brass, or copper accents enhance Fortune Red’s regal quality, adding a touch of glamour and sophistication to any space.
Fortune Red is a highly versatile color that can be used in a variety of ways to create distinct moods and atmospheres. Here are some design ideas and applications for this bold hue:
Accent Wall: Create a striking focal point in living rooms, dining rooms, or home offices by painting one wall in Fortune Red. Pair it with neutral walls to let the color pop without overwhelming the space.
Dining Rooms: As a color that symbolizes passion and energy, Fortune Red is an excellent choice for dining rooms. It stimulates conversation and appetite, making it perfect for spaces where family and friends come together.
Front Doors: Make a lasting first impression by painting your front door in Fortune Red. Its bold and inviting nature enhances curb appeal while conveying a sense of warmth and welcome.
Furniture and DĂ©cor: Incorporate Fortune Red in smaller doses by painting furniture pieces like cabinets, chairs, or side tables. This approach adds a touch of vibrancy without committing to a full wall of color.
Traditional Elegance: Fortune Red pairs beautifully with ornate wood furniture, classic moldings, and antique-style décor for a traditional and luxurious aesthetic.
Fortune Red’s appearance can shift depending on the lighting conditions in your space. In natural light, it reveals its full vibrancy and warmth, while under artificial lighting, its earthy undertones may become more pronounced. To ensure the color aligns with your vision, test it in your space at different times of the day.
Behr Fortune Red (BIC-48) is more than just a paint color—it’s a bold design choice that adds energy, passion, and character to your home. Its rich undertones and versatile nature make it suitable for a wide range of styles, from traditional to contemporary. Whether used as a dramatic accent or a defining feature, Fortune Red commands attention and leaves a lasting impression.
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