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July Ruby

BIC-51 | behr | HEX: #661f54 | RGB: 102, 31, 84

Behr July Ruby (BIC-51): A Bold and Sophisticated Statement

Behr July Ruby (BIC-51) is a rich, captivating shade of red that exudes confidence and elegance. With its vibrant yet refined presence, this color is perfect for creating dramatic focal points or adding a touch of bold sophistication to your space. Whether you're designing a modern living room, a luxurious dining area, or an energetic workspace, July Ruby provides a sense of passion and vitality that can transform any room into a show-stopping masterpiece.

Undertones in Behr July Ruby

July Ruby features subtle blue undertones, giving it a cooler edge compared to traditional warm reds. These undertones enhance its richness, making it a highly versatile choice for varied design aesthetics. The blue undertones also contribute to the shade’s depth, ensuring it feels more sophisticated and polished rather than overpowering. This balance makes July Ruby suitable for both modern and classic interiors.

Coordinating Colors

To bring out the best in Behr July Ruby, pair it with complementary and coordinating colors that enhance its vibrancy:

  • Neutrals: Soft neutrals like Behr Swiss Coffee (12) or Behr Polar Bear (75) balance July Ruby’s boldness, creating a harmonious backdrop. These warm whites can help tone down the intensity of the red while maintaining a clean and refreshing atmosphere.
  • Grays: Cool grays, such as Behr Silver Drop (790C-2) or Behr Dolphin Fin (790C-3), pair beautifully with July Ruby. The cool undertones in these grays echo the blue undertones in the red, creating a cohesive and modern palette.
  • Deep Colors: Pair July Ruby with rich navy tones like Behr Midnight Blue (HDC-CL-28) for a dramatic and luxurious combination. Additionally, warm tan colors like Behr Almond Wisp (700E-2) can ground the vibrancy of the red, providing a sophisticated contrast.
  • Accent Colors: To bring out July Ruby’s energy, accent it with golden yellows, vibrant teals, or jewel greens for an eclectic, daring style.

Ideal Uses for Behr July Ruby

This bold red is versatile and can bring life to various spaces in your home or office. Here’s how to use it effectively:

  • Feature Walls: July Ruby is an excellent choice for an accent wall in living rooms, bedrooms, or dining areas. Its rich tone draws attention and creates a sense of drama without overwhelming the space. Pair it with lighter walls to create contrast and depth.
  • Furniture and Decor: Use July Ruby on painted furniture, such as cabinets, bookshelves, or even a statement dresser, to add a pop of bold color. It also works beautifully on smaller decorative items like picture frames or vases for a touch of vibrancy.
  • Dining Rooms: Red is known to stimulate appetite and conversation, making July Ruby an ideal color for dining spaces. Pair it with warm wood tones or metallic accents for a luxurious and inviting ambiance.
  • Office Spaces: The energetic quality of July Ruby can inspire creativity and productivity, making it a great choice for a home office or studio. Pair it with neutral tones to create a balanced environment.
  • Exteriors: Consider using July Ruby for exterior accents, such as a front door or shutters, to make a bold and welcoming statement for your home.

Design Tips

When incorporating Behr July Ruby into your space, balance its intensity with softer, complementary shades. Introduce textures like velvet, brushed metals, or natural wood to enhance the richness of the color and give the room a layered, multidimensional look. Lighting also plays a key role—this color thrives in spaces with ample natural light, which allows its depth and undertones to shine.

Behr July Ruby (BIC-51) isn’t just a paint color—it’s a bold design choice that commands attention and elevates any space it touches. Whether used sparingly as an accent or generously as the main hue, its undeniable charm and sophistication make it a timeless addition to your interior design palette.

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